This session will explore how companies can use web analytics to update and optimize their web site to increase conversion rates. You'll hear a case study about how TrustedID, a leading provider of identity theft management solutions, had phenomenal results and experienced a fifty percent lift from their registration page. Through optimization, organizations can test a virtually limitless number of variables including headline, pricing, layout, graphics, and more.
In this session you will learn:
· What multivariate testing is
· Why it should be part of a successful marketing mix
· How increased conversion rates will affect your bottom line.