What can you do to turn an inquiry into a sale? See how a leading mortgage lender utilizes customized e-mail marketing to stay in touch with prospects, hold their interest, and build a relationship that can turn prospects into valuable customers. Discover how IndyMac Bank holds on to new construction loan prospects with a "Lead Incubation" e-mail program. A hard-working program that keeps these prospects eager to do business by sending relevant, timely and personal e-mails with valuable information on home building, financing and related issues. This Lead Incubation e-mail campaign practically guarantees that when prospects are ready to fund, IndyMac will be their logical choice! Learn the step-by-step process they took to develop and manage their Lead Incubation program — how they track leads to loan closure — and how this exciting technique can work for you. You will: • Learn how to evaluate whether a Lead Incubation program makes sense for you • Get a checklist for creating relationship-building, conversion-boosting e-mails • Leave with a blueprint for launching a successful Lead Incubation program