Customer segmentation initiatives are usually launched from a simple yet valid premise: "not all customers are created equal." Many forms of marketing segmentation exist for your business such as market, product, channel, attitudinal, and behavioral. The best way for you to understand your customers is to utilize several segmentation schemes simultaneously. Find out how multiple segmentations can improve your understanding of your customers in a meaningful and actionable way.

You will learn:
• What segmentation schemes are available to your organization
• Ways to utilize multiple segmentation tactics.
• How multiple segmentations provide insights into customer behaviours and preferences