See how top direct, retail and channel executives have grown their businesses by feeding their sales organizations relevant, insightful and directional business intelligence. Learn from the challenges they faced and how they overcame them to get a single view of a customer/prospect; incremental potential of an account/prospect; targeted lead generation programs and alignment of sales and marketing efforts.

Leave with the knowledge to:
• Use data to align sales and marketing efforts
• Determine what data is most important for sales force effectiveness
• Get the right data into CRM