An international B2B distributor of industrial products and services transformed their business by implementing analytically-led marketing tools and best practices. Learn how to better understand customer behaviour using your own data, how to use that knowledge to enhance segmentation and targeting tactics, and ultimately improve sales performance.

You will learn:
• How properly analyzed data can drive decision making for retention and acquisition campaigns
• Ways to improve cross-sell and up-sell opportunities
• How to implement a proven process for integrating and augmenting data from multiple sources
• Business processes and requirements for building an effective marketing database