Creating a consistent customer experience across all channels is no small task. You need access to precious information and the ability to mine that information to develop highly sophisticated targeting strategies. Discover the keys to unlocking the predictive power in the various data dimensions that exist in a marketing database. Examine Williams-Sonoma's multi-channel integration strategies and learn how to get maximum value from them. Plus, you will see how to deploy high-powered targeting programs that drive marketing ROI. You will learn: • Customer-centric best practices for leveraging multiple data dimensions in statistical modeling applications • How customer transaction and external demographic information are used to develop targeted prospecting/reactivation programs • Creative ways to inform mass media purchase and placement strategies using your database