Marketing executives need to show the impact their marketing efforts are having on the bottom line. A comprehensive marketing dashboard can present a holistic view of marketing performance, serve as a management tool and a reporting structure. By aligning your dashboard with corporate goals and objectives, you can provide a solid foundation for measurement, communication and credibility. Well-designed presentation of quantifiable metrics can help you understand not only what has happened, but what action you should take next. While there is no "industry standard" marketing dashboard, there are best practices that provide greater insight to marketing performance. You will learn: • The components of a marketing dashboard that effectively communicate the "big picture" • How to make your metrics more insightful through presentation and visualization techniques • How to design and implement your dashboard through metric identification and data integration