The Internet is an awesome tool to engage users in an interactive conversation. YouTube, MySpace, facebook, blogs, e-mail — it all adds up. Your customers and prospects can communicate with you through any of these channels. Leveraging this data effectively is paramount to conducting an effective conversation. Dive into case studies to see how users were engaged in conversations and how they resulted in higher conversion rates. Go back to the office with best practices for transactional messaging.

You will learn:
• How to ask questions of your customers & prospects
• To use each channel to its maximum
• How to sustain a dialogue with their customers & prospects