Today, Customer Data Integration (CDI) initiatives are included in most Customer Relationship Management (CRM) plans for achieving a single view of customers. The information includes customer recognition data along with promotion history, demographic data, etc. This single view assists companies in communicating with customers consistently by always using the same information company-wide. It also enables a more detailed understanding of the customer's needs, leading to more effective merchandising, privacy management, and customer support and service. Companies must decide whether they are going to tackle CDI by doing it themselves, taking a full-service approach, or finding the right balance between the two, a hybrid approach.

For companies considering doing it themselves, they must weigh the pros and cons. Learn not only the advantages and disadvantages of DIY, but also objective strategies for employing a hybrid approach to CDI.

You will learn to:
• Understand the rewards and potential pitfalls for in-house CDI hubs
• Gain a clear understanding of the do-not-mail and privacy considerations
• Employ a hybrid, "best of both worlds" approach to Do-It-Yourself CDI