Many B2B companies are struggling with sales costs that are rising faster than sales volume. Businesses are still operating in "stovepipes" where the activities of sales, marketing, service and IT are not integrated. But businesses that have developed an integrated process for sourcing, qualifying, nurturing and closing new business are experiencing success.

Learn the secrets of integrating marketing, sales, CRM, the web and your customer database to accelerate customer relationships. Explore lessons learned from case studies of businesses with integrated sales and marketing, including:

• Branding: How it fits in with your strategy and the difference between mid-sized and large business branding strategies
• Demand Generation: Three methods and a checklist for integrating your website, cold calling, events, direct mail and direct selling to keep your pipeline full
• Warming and Informing™ Over 60% of leads go unworked — learn a process for continuously warming and informing your prospects until they are ready to buy
• Account Management: The missing key to retaining, cross-selling and up-selling and two account management strategies for businesses of all sizes
• Sales and Marketing Process Design: Learn a simple method for documenting and improving your sales and marketing processes
• Partner Marketing: Leverage your website, partner websites and your CRM system to drive more business through partner relationships
• Data Quality: Learn the eight secrets to improved data quality