Do your emails deliver the right offer to the right customer for maximum ROI? Do you want to increase your email response and conversion rates? According to the DMA study The Power of Direct, email returned a whopping $57.25 for every dollar spent in 2005. And email was responsible for driving a staggering $7.7 billion in consumer sales and $8.8 billion in b-to-b sales. For many marketers, email has become their most effective communications tactic for cultivating prospects, converting them, and keeping them connected to the brand. Uncover 10 best practices that will transform your email campaigns into high performing communications that drive bottom line results. From strategy development to program execution, you will explore case studies from companies that are doing it right. You Will Learn: ? How leading-edge marketers are using permission-based email to convert leads faster, drive purchases, and build brand loyalty ? How successful marketers use email to provide CRM "air cover" support for local dealers or regional sales representatives ? Effective techniques for capturing customer data and using this insight to deliver relevant information and offers ? Why design matters and what you need to know to design email that gets opened, gets read, and gets results Plus, you will walk away with two insightful white papers: "The Top Email Power Trends for 2007. Eye-Opening Statistics and Examples from World-Class Marketers" a white paper by Joel Book "Design Tips for MS Outlook 2007" a white paper by ExactTarget Strategic Services