For nearly 20 years, Jeanette Maw McMurtry, MBA/APR, has been helping businesses of all sizes develop and execute successful marketing strategies for building emotional selling propositions and connections that capture lifetime value among key customers. Her work emphasizes innovative personalized marketing, online media, and training initiatives for supporting customer and employee engagement strategies. She is the author of “Big Business Marketing for Small Business Strategies (McGraw-Hill)”, a former national radio talk show host, a national columnist, frequent presenter at business events, and industry expert for media. Currently, McMurtry is a principal and Chief Strategy Officer for The Hanson Group, a total brand marketing firm located in Denver, Colorado.