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DMA - The DMA 2007 Annual Conference

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Loyalty False Positives: Marketing Traps and How to Avoid Them

Track : Option #4 - Wednesday, October 17, 2007 - Conference Sessions

Program Code: 587

Date: Wednesday, October 17, 2007

Time: 11:30 AM to 12:30 PM

Location: W 184B

SPEAKER (S):

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Raymond Allston, SVP, Creative Director, Campbell-Ewald

Janice Easton, SVP, Director Data Analytics, Campbell-Ewald

Jill Noblett, SVP, Loyalty & Direct Marketing, Wyndham Hotel Group

"Wyndham’s Hotel Group named Jill Noblett senior vice president of loyalty and direct marketing in May 2006. She is responsible for the strategic development and management of the TripRewards loyalty program, customer loyalty initiatives, the Hotel Group’s customer database, all direct-marketing programs, internal and external strategic marketing alliances and promotional initiatives across all brands. Noblett formerly served as vice president of loyalty and direct marketing since November 2001. Prior to that, she served at vice president, loyalty marketing. She joined the company in October 1999 as corporate director of loyalty marketing. During her tenure, she spearheaded the development and 2004 launch of TripRewards, the company’s first system-wide, multi-brand customer loyalty program. The program offers the widest distribution of any other hotel loyalty program and has helped boost system-wide revenue per available room, a key industry performance metric. Additionally, she initiated the re-engineering of the Hotel Group’s Enterprise Data Warehouse, establishing a platform for customer intelligence, segmentation and in-depth campaign analytics. In 2004 Noblett was named one of the top 25 most extraordinary sales and marketing minds in hospitality and travel by the Hospitality Sales and Marketing Association International. Noblett jointed Wyndham in 1999 from BMG Music in New York, where she served as senior marketing manager, responsible for directing marketing initiatives for the BMG Music Club. From 1994 to 1998, she was club manager for Columbia House in New York, responsible for video, DVD and CD-ROM marketing. From 1992 to 1994, she served Prudential Direct Inc. in Newark, N.J., as marketing manager for financial service products. Prior to that, she spent several years with Rapp Collins Worldwide in New York as an account and media manager for a broad spectrum of clients spanning travel, publishing, retail, financial services. Noblett received her bachelor’s degree in communications from William Paterson University, Wayne, N.J. She is based in Wyndham’s Parsippany, N.J., offices."

Tracie Reihm, EVP, Account Director, Campbell-Ewald

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(Code: 587)

Regular Attendee: Free

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