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Session Information
DMA - The DMA 2007 Annual Conference
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How Blue Cross Blue Shield Used Third Party Data to Improve ROI
Track : Option #4 - Wednesday, October 17, 2007 - Conference Sessions
Program Code: 582
Date: Wednesday, October 17, 2007
Time: 11:30 AM to 12:30 PM  
Location: W192A
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Maria Herlihy, SVP, Strategic Consulting and Analytics, Knowledgebase Marketing

Audio Synchronized to PowerPoint
(Code: 582)
Regular Attendee:
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This session is a part of:
Full Conference (Mon-Tue-Wed) - Full Conference Attendees
Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees
Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees
Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees
Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Full Conference Atteedees
Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees
Audio (MP3) download
(Code: 582)
Regular Attendee: Free
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