"Patricia Hursh, president and founder of Boulder Colorado-based SmartSearch Marketing, is a true pioneer of electronic marketing. Patricia has been using technology to improve marketing and communications for more than a decade.
Patricia began working in the search marketing arena in 1997. Today, Patricia is recognized as a search marketing veteran and expert.
She writes columns for ClickZ and Search Engine Land, and regularly serves as a speaker and subject matter expert at industry events in the US and internationally such as Ad:Tech, BMA, Search Engine Strategies, and DMA conferences. She frequently authors search articles and is often interviewed for industry publications. As an educator, Patricia has led numerous seminars and workshops and recently authored several courses for SEMPO’s Fundamentals of Search Marketing Program.
In the early 90's Patricia was instrumental in redefining employee communications at Qwest, when she transformed the corporate intranet into a source of interaction and communication for more than fifty thousand employees located across thirteen states. Then, from 1994 until 1997, she successfully launched and promoted Microsoft's online city-guide, sidewalk.com, and led many of Microsoft's earliest successes in the area of online promotions and email marketing.
Some of the companies she has successfully worked with include: Time Warner, Microsoft, Qwest, Children's World, ConAgra, Ariba, Epicor and QAD."
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