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Gus Kostakis, Vice President, Public Sector Markets, Harte-Hanks
Gus Kostakis is a vice president of public sector markets at Harte-Hanks. He has more than 20 years of integrated advertising experience across all media platforms and has represented a wide variety of private and public sector clients including the United States Postal Service, Blockbuster Video, Abbott Labs, Cadillac, Intuit Software and the Tribune Corporation. Kostakis started in advertising as a direct marketing writer and eventually moved on to data-based strategic planning and brand loyalty management. He has held senior positions with some of the leading direct marketing organizations in the country including Draft and Experian. Immediately prior to joining Harte-Hanks, he was the managing director of Low + Associates, which is a D.C.-based general advertising agency.