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Peter A. Johnson, PhD, Vice President, Research Strategy and Platforms, Direct Marketing Association
"Peter joined the DMA in 2001 as economist in the former Strategic Information Unit. In December of 2005 he was promoted to Vice President of the DMA's newly-created Research and Market Intelligence Department, in which capacity he oversees the DMA's entire research program.
Since joining the DMA, Peter has written on a wide variety of topics of vital concern to the Direct Marketing community. These have included the economic costs of privacy legislation, the future of the Postal Service, the impact of Internet taxation on state revenues, the outlook for telemarketing after Federal Do Not Call lists, the economics of email marketing, among others. In 2002, he co-authored a brief to the United States Supreme Court on behalf of the DMA on the value of the free flow of information to Direct Marketing. His research on issues such as taxation of Internet retail sales and commercial email has been presented before the United States Congress on numerous occasions.
Prior to joining the DMA, Peter was a professor of economic policy at Columbia University in New York City (where he is still affiliated). He received his Ph.D. from Cornell University in 1991. He has also been a member of the faculties of Bryn Mawr College, McGill University, and the Union Institute."