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DMA - The DMA 2007 Annual Conference

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Building Retention and Profitability Maps

Track : Option #4 - Wednesday, October 17, 2007 - Conference Sessions

Program Code: 557

Date: Wednesday, October 17, 2007

Time: 9:00 AM to 10:00 AM

Location: W 181C

SPEAKER :

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Regina Gray, Vice President, Analytics, Experian Marketing Services

"Regina Gray is the Vice President of a large team of modeling and analysis statisticians within the Experian Marketing Solutions Group. With proven results and expertise, Regina leads her team in providing analytical services to help facilitate clients in their efforts to acquire and retain customers, increase profitability and return-on-investment from marketing campaigns, and communicate effectively. In addition, Regina oversees all phases of modeling projects including providing up-front client consultation, assessing business needs, analyzing complex internal and external data, model delivery, and post-campaign assessment of model performance. As a nationally recognized speaker at industry conferences and events, Regina informs and enlightens her audiences to the realm of possibilities that are available through statistical analysis. Regina has executed and supervised analytical projects for clients across all vertical markets, including, retail, catalog, publishing, financial, travel, fundraising, insurance, consumer packaging goods, telecommunications, cable and health care industries. Graduating with honors from both, Rutgers University, where she earned her Bachelors Degree in Mathematics, and Montclair State University, where she earned her Masters Degree in Statistics, Regina brings a richly diverse analytical and mathematical view as Vice President of the analytic team. Her previous experience teaching mathematics and statistics, both at the high school and university level, and as a statistical consultant analyzing and reporting survey results for large university-based programs, has enabled Regina to apply innovative strategies and techniques in obtaining her goals and objectives. Regina’s commitment and vision make her an admirable advocate with valued Experian clients in their pursuit of individual success."

Audio Synchronized to PowerPoint

(Code: 557)

Regular Attendee:

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This session is a part of:

Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Full Conference Atteedees

Option #4 - Wednesday, October 17, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

Handout Online

Audio (MP3) download

(Code: 557)

Regular Attendee: Free

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