"Andrew Gordon is the founder and President of Direct Impact Group, a strategic direct marketing firm that specializes in results-oriented broadcast lead generation initiatives. He brings over 25 years of broadcast direct marketing experience to his clients. Andrew is nationally recognized for his ability to use direct response messages and media to move his clients to the leadership position in their categories. He is also the architect of Direct Power Branding™ a powerful communication process that combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Andrew has direct marketing experience in many industries including retail, financial services, legal services and medical services.
He currently serves as Co-Chair of the DMA Broadcast Council Program Committee, is also a member of the DMA Directo Council and the ERA Television and Radio Councils."