"Matthew Rosenblatt has over 17 years experience in direct response advertising. He has written and creative directed hundreds of control packages and successful Web sites for consumer, financial, pharmaceutical and business-to-business clients. He currently serves as head of Creative Operations at Harte-Hanks where he oversees all copy, art and creative strategies. Matthew is also heavily involved in developing strategies for customer acquisition and retention programs.
Matthew has been the recipient of more than thirty direct marketing awards for creative excellence, including two Echo Awards and two Henry Hoke Awards. He served, for many years, as the Chairperson of the Philadelphia Direct Marketing Association’s Creative Council. He is a much sought-after speaker at industry conventions, association meetings and universities and has published many articles on topics ranging from relationship marketing to blending direct response with branding to Internet design."