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Session Information

DMA - The DMA 2007 Annual Conference

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Identifying The Latest Strategic Trends and Forecasting Tools

Track : Option#3 - Tuesday, October 16, 2007 - Conference Sessions

Program Code: 502

Date: Tuesday, October 16, 2007

Time: 4:15 PM to 5:15 PM

Location: W 471A / W 471B

SPEAKER :

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Michael Della Penna, CMO, Epsilon

"ichael Della Penna is a respected marketing thought leader with a record of launching successful marketing, branding and sales strategies for leading public and private companies. As chief marketing officer, Michael leads Epsilon's strategic marketing, branding, market positioning, lead generation and communications efforts, as well as industry and government relations. Michael's corporate initiatives have significantly bolstered Epsilon's market presence and client base and firmly positioned the company among the marketing services industry elite. Michael is active in a number of important marketing industry associations including the Direct Marketing Association (DMA), where he serves as a founding member and vice chair of the DMA's Interactive Marketing Advisory Board, and also co-chairs the DMA's Email Experience Council. He is a frequent speaker at industry conferences and is regularly quoted in the media about issues facing the marketing services and email industries. Prior to joining the Epsilon, Michael was CMO at Bigfoot Interactive, which became Epsilon Interactive after its 2005 acquisition. Before that, he was vice president of strategic development at CNET Networks, Inc., where he designed key strategic plans to increase revenue and grow and retain key audience segments for the Internet's leading technology destination. Previously, Michael was vice president of marketing at ZDNet, which was later acquired by CNET Networks. Michael has been recognized in BtoB Magazine's Who's Who in B-to-B list of top executives for five of the past six years (2002, 2003, 2004, 2006, and 2007), noted for his handling of Epsilon’s rapidly expanding offering, the company’s successful vertical market strategy and his industry leadership on best practices and legislation. Michael received a B.B.A. and an M.B.A. from Hofstra University."

Audio Synchronized to PowerPoint

(Code: 502)

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This session is a part of:

Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Full Conference Atteedees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

Audio (MP3) download

(Code: 502)

Regular Attendee: Free

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