SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Chuck McLeester, Senior Vice President, Roska Direct Advertising
Chuck McLeester, Senior Vice President at Roska Direct Advertising, is responsible for strategic planning and analysis for all agency clients. He has created business-building programs, measurement tools and ROI models for Procter & Gamble, Pfizer, The Iams Company, Johnson & Johnson, and others. He’s a frequent speaker at the Direct Marketing Association, the Direct Marketing Education Foundation, and other national organizations. He currently teaches Advertising Research at Temple University where he taught Marketing Commuications for five years in the MBA program. He’s been a guest lecturer at various universities including The Wharton School at the University of Pennsylvania and the MBA Program at St. Joseph’s University Haub School of Business. He spent the early part of his career on the client side honing his direct marketing skills. He’s been on the agency side for 18+ years applying direct marketing principles to a variety of product categories and helping to define the new metrics for marketing success.