DMA Learning Center

Log-in / Create Account

Session Information

DMA - The DMA 2007 Annual Conference

Click here to go to the previous page

Hispanic Relationship Marketing: from Targeting to Engagement

Track : Option#3 - Tuesday, October 16, 2007 - Conference Sessions

Program Code: 488

Date: Tuesday, October 16, 2007

Time: 2:45 PM to 4:00 PM

Location: W 184A

SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Alex Camacho, Director, Multicultural, Yankelovich, Inc

"Alex is a Hispanic and general market bilingual/multicultural market researcher with more than 21 years of experience developing and implementing marketing strategy and market research programs using quantitative and qualitative methodologies. He has designed and conducted hundreds of Hispanic research studies in every designated market area (DMA) in the United States that has a middle to large Hispanic population, as well as in Latin America countries and in Spain. In key positions at Anheuser-Busch, Maritz, Time Warner and SPSS, Alex managed, developed, implemented and supervised market research divisions and studies. Next, he founded Hispanic Senses Marketing and worked as a marketing consultant for several years, providing marketing expertise to several Fortune 500 companies while completing his Ph.D. coursework in business administration, with a major in marketing, at the University of Georgia. Alex has extensive training in graduate marketing management, market research and brand equity, and he has substantial experience using multivariate data analyses, structural equations and econometrics. He has moderated more than 600 qualitative studies using focus groups, triads, dyads and individual in-depth interviews (IDIs). In addition to his status as a Ph.D. candidate (all but dissertation), Alex completed his M.S. degree in agricultural economics, with a concentration in market research and econometrics, from the University of Georgia. He also earned B.A. degrees in marketing and economics from CUAO (Universidad Autónoma de Occidente) in Cali, Colombia, South America. Alex has had numerous articles published and is a frequent presenter."

Handout Online

Audio (MP3) download

(Code: 488)

Regular Attendee: Free

Attendees Login