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DMA - The DMA 2007 Annual Conference

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This Worked That Didn't

Track : Option#3 - Tuesday, October 16, 2007 - Conference Sessions

Program Code: 480

Date: Tuesday, October 16, 2007

Time: 2:45 PM to 4:00 PM

Location: W 190

SPEAKER :

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Herschell Gordon Lewis, President, Lewis Enterprises

"Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association. " "Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association."

Audio Synchronized to PowerPoint

(Code: 480)

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This session is a part of:

Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Full Conference Atteedees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

Audio (MP3) download

(Code: 480)

Regular Attendee: Free

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