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Session Information

DMA - The DMA 2007 Annual Conference

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Direct Relevance in a Digital World

Track : Option#3 - Tuesday, October 16, 2007 - Conference Sessions

Program Code: 466

Date: Tuesday, October 16, 2007

Time: 11:15 AM to 12:15 PM

Location: W 185C

SPEAKER :

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Cathrine "Cat" Moriarty, Program Manager, Direct Mail; Editor, Deliver, United States Postal Service

"Cathrine ""Cat"" Moriarty serves as Program Manager in the Corporate Advertising Department at The United States Postal Service (USPS) headquarters in Washington, D.C. Focusing her efforts on the Large Business sector, she develops and executes marketing plans to help senior level marketers maximize their communications plans using the products and services offered by the USPS. In this role, she develops, creates and implements campaigns based on increasing consideration and use of Direct Mail. Cat has been with the U.S. Postal Service since 1988, having gained relevant exposure and expertise in various fields including customer services, sales and acquisitions and most recently, segment advertising and marketing. With this diverse background, Cat's focus is to grow and retain USPS customers by demonstrating the power of Direct Mail in maximizing brand loyalty, creating and sustaining customer retention and just as important, to create customer engagement. Using research as a guide, she identifies and locates opportunities across different customer segments where Direct Mail can increase return on marketing investments. As the new editor of the recently re-launched Deliver magazine and its new Web counterpart, delivermagazine.com, Cat will take this message to marketers across all disciplines and industry sectors. As an extension to the hard copy publication of Deliver, delivermagazine.com, with Cat at the helm, will provide current and prospective users of Direct Mail access to information that provides solutions to marketing topics such as how to boost sales, build brand loyalty and drive Web traffic and sales. Cat is a member of the DMA and serves as an ECHO Committee member. She has facilitated trainings on products and services of the USPS for the Association of Mailing, Shipping and Office Automation Specialists. As new member of the U.S. Postal Service Direct Mail Speakers Bureau, Cat has addressed the Printing Industry Association of Arizona, The Print Council and audiences at the GRAPH Expo conference. Cat earned her Bachelor of Science degree from Sacred Heart University, in Fairfield, Conn., where she majored in Business and Marketing. She is currently working toward a Masters in Business Administration, with an emphasis on Marketing Communications. Cat enjoys playing golf and boating and when time allows, she continues to pursue her favorite hobbies, which are drawing and painting. She also enjoys relaxing time with friends and family, including her mom and dad who live in Florida. Cat resides in Maryland and is the proud parent of her ""spoiled"" dog, Bodhi."

Audio Synchronized to PowerPoint

(Code: 466)

Regular Attendee:

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This session is a part of:

Full Conference (Mon-Tue-Wed) - Full Conference Attendees

Full Conference (Mon-Tue-Wed) - Exhibit Hall only & Daily Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Full Conference Attendees

Full Compilation (Full Conference + Pre & Post Conference) - Exhibit Hall only & Daily Attendees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Full Conference Atteedees

Option #3 - Tuesday, October 16, 2007 - Conference Sessions - Exhibit Hall only & Daily Atteedees

Audio (MP3) download

(Code: 466)

Regular Attendee: Free

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