"Gordon consults in marketing science and strategy for industry leaders like HSBC, Conde Nast, AOL, Sprint Nextel, Humana, and Lillian Vernon. As a recognized expert in the field of scientific multivariable testing, Gordon has written numerous articles and regularly teaches courses and speaks with academic and industry leaders at DMA, Catalog, and Internet conferences; International Statistical Institute meetings; and other industry events. Case studies of his work have recently been published in Testing 1-2-3: Experimental Design with Applications in Marketing and Service Operations (Ledolter and Swersey) and the 8th edition of Successful Direct Marketing Methods (Stone and Jacobs).
LucidView was established to bring cutting-edge scientific testing and analytical techniques from academia to the “front lines” of marketing and advertising programs. After testing thousands of variables in hundreds of tests for dozens of market leaders, LucidView has refined the statistics and streamlined a strategy to help marketers test more effectively, pinpoint new opportunities for growth, and rapidly increase marketing ROI."