"Joe Cupani was, and still, is the class clown. But in between jokes, he’s managed to do award-winning work.
Joe has more than 20 years of experience in both general advertising and direct marketing. Prior to joining Unit 7, he was Chief Creative Officer of Wunderman and Ogilvy One NY, producing award-winning and effective work for clients such as Citibank, Jaguar, American Express, IBM, Sony, Smith-Kline Beecham, Xerox, and Miles Laboratories, just to name a few.
Andy Emerson, Chairman of the John Caples Creative Awards Committee, is quoted as saying, “Joe Cupani is the winningest creative director on the planet.” His awards comprise over 30 capl;es Awards, including 10 First-Place and 2 Best of Shows; 2 One Show Pencisl, 20 Echoes, several Clios, a bunch of Addy’s and Andy’s, and a handful of Art Directors Show Awards. In 1998, the John Caples Board gave Joe the highly coveted Irving Wunderman Award, which honors lifetime creative achievement in integrated marketing.
Joe has been widely acknowledged as being the first creative director to fuse brand awareness and direct response to create work that gets noticed, builds brands, and generates sales. He has clients laughing all the way to the bank."
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