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Charles Prescott, VP, Global knowledge Network Services, Direct Marketing Association, US
"Charles A. Prescott is Vice President, Global Knowledge Network Services, and International Business Development and Government Affairs of the Direct Marketing Association, Inc., of the United States. The DMA is the largest trade association for businesses interested in interactive and database marketing, with 4,800 member companies and affiliates from the United States and 44 other nations. He is responsible for developing programs to assist the DMA’s membership with research and development in direct marketing and in expanding their international businesses, whether that be inside or outside the United States. He also manages the DMA’s renowned seminar programs of professional training for practitioners, comprising some 21 different subjects covering all aspects of direct marketing, from basic dm to SEM.
He has spent his career in international corporate, securities, finance, and new country development law and projects. During his career he has worked in law firms in Tokyo and New York, and has been in-house corporate counsel with privately-owned Continental Grain Company and publicly-listed The Reader’s Digest Association, Inc.
He currently represents the DMA in numerous US government and international bodies, including the US Department of Commerce, the State Department, the ICC and the Universal Postal Union. He is also a member of the Executive Committee of the Board of Directors of FEDMA (Federation of European Direct and Interactive Marketing) "