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Billy Payton, Senior Vice President, Partner Development Marketing, Brierley + Partners
"Billy joined e-Rewards Market Research in 2007 to lead the partner growth and development efforts at e-Rewards.
Prior to joining e-Rewards, he served as Senior Vice President, Business Development / President - Retail Practice at Brierley+Partners for seven years, and continues to serve as president of the retail practice. While at Brierley, he led the company in creating many strategic and valuable relationships.
In addition, Billy brings over 36-years of senior leadership experience in development and implementation of customer loyalty programs within the retail industry. While serving as Vice President, Marketing and Customer Programs for Neiman Marcus, Billy was responsible for creation of the InCircle and Neiman Marcus Gold programs — two programs that pioneered the concept of customer loyalty within the retail industry. Billy also created the first electronic, prepaid gift card — a card that today is widely used throughout the retail industry.
Billy serves on the advisory board for the Cattle Barron’s Organization and resides in Dallas with his wife Jodie and six year old girl and boy twins Truett and Taylor."