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David Jeffers, Manager, Retail, Retail Brand Experience, John Deere
David Jeffers, A corporate creative within a tradition company, David Jeffers has a history of taking John Deere into new market space, perhaps even Blue Oceans. His lastest ventures include maketing John Deere products in new (Home Center) channels, delivering service to customers homes (Ready To Mow) and taking the John Deere brand from products, parts and service to place, the first Genuine, John Deere Place. His work is heavily influenced by relationships with experience marketing experts such as Joe Pine, author of "The Experience Economy".