SPEAKER
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Joe Garritano, President, Penn Garritano Direct Response Marketing
"An account management and database marketing veteran, Joe oversees all new business developments and client services while directing his considerable expertise and insight to Penn Garritano, one of the fastest growing direct marketing firms in the country. A recipient of more than 20 direct marketing awards, including several International Echoes, Joe has had agency and client side experience in directing the strategic development and tactical execution and analysis of client direct marketing programs, including new product launches, target marketing identification, segmentation and modeling, program rollout and cross-sell/follow-up program planning for clients such as Prudential Bank, Schwan’s Home Service, American Cynamid, Cargill and Consumer Quote. Joe is an adjunct professor in direct marketing for the University of St. Thomas in St. Paul, MN and is an accomplished speaker. Joe has spoken at several national DMA conventions, in addition to regional DMA, AMA and BMA conferences across the country."