"Philippe Suchet is the General Manager of Kefta, the leading online personalization solution and a wholly owned subsidiary of Acxiom. As a personalization evangelist, Philippe has lead initiatives that have helped organizations to achieve real one-to-one success in their online channels.
As a result, clients have maximized conversion rates and revenue, decreased cost of acquisition, and increased customer lifetime value. Typical results include a 20-40% increase of online sales and a 4-15X ROI"