"Heather Lloyd-Martin, President and CEO of SuccessWorks, is recognized worldwide as the pioneer of SEO copywriting. An enthusiastic and experienced conference speaker, organizer and moderator, Lloyd-Martin speaks to standing-room only audiences around the world. Her list of conference clients include worldwide Incisive Media Search Engine Strategies conferences, as well as other top industry conferences such as @d:tech, The Conference Board and select Direct Marketing Association (DMA) events. In addition to the United States, Lloyd-Martin has presented in Australia, Canada, Sweden, the United Kingdom, Germany, Denmark and Holland.
Lloyd-Martin’s book ""Successful Search Engine Copywriting"" is considered a complete best-practices guide to search engine writing. A popular columnist, her articles have appeared in publications such as Inc.com, ClickZ, Catalog Success and Entrepreneurs' Business Start-Ups.
Specializing in gaining her clients top buzz in the search engines, Lloyd-Martin has worked with many big-brand clients, helping them use the power of strategic content to gain measurably increased online visibility.
Lloyd-Martin is a member of the DMA’s Internet Marketing Advisory Board, serves on the advisory board for SEMPDX and is Chair of the DMA’s Search Engine Marketing Council. Additionally, she serves on the Program Advisory Committee for the DMA’s Annual Conference, ACCM and DMDays."
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