"Terry McDermott is V.P. Media Strategy at Leapfrog Online where he is responsible for Media Strategy, Planning, and Buying across all media categories including paid search, display ads, e-mail, CPA partners and non-templated ad units. He manages the 15-person media team that serves clients in the financial services, communications and automotive industries.
McDermott joined Leapfrog Online from Northern Trust, where he managed multi-channel marketing programs targeted at individual investors. Previously he was responsible for development and distribution of all online and print marketing for Scudder Investments.
McDermott has spent the last 10 years in the interactive arena, managing programs to drive traffic, acquire customers, and deepen customer relationships. He has managed teams dedicated to online advertising, web site development, and the creation of personalized experiences for prospects and customers."