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Daniel Smith, Vice President, Industry Solutions, Unica Corporation
"Dan defines and tailors Unica’s enterprise marketing management (EMM) solutions for specific vertical industries, with a primary focus on event-based marketing and lead management.
Dan has over 20 years experience in the enterprise software and financial services industries with domain expertise in event-based marketing, customer relationship management, retail, wholesale and commercial banking; consumer investments; transaction processing and archival; card products and enterprise application integration (EAI).
Dan joined Unica Corporation upon its acquisition of MarketSoft. As MarketSoft’s CMO, Dan managed product marketing, packaging and pricing; vertical industry marketing; corporate marketing; business development, demand generation and channel sales.
Prior to MarketSoft, Dan spent six years as vice president of worldwide product marketing for Pegasystems, Inc, a leading Business Process Management (BPM) software vendor, where he was able to more than quadruple revenues to $95MM over his tenure. He also served as managing director for financial services at Metatomix, an early-stage real-time business visibility and integration solution provider. Additionally, he has held senior level positions at both M&T Bank and Chemical Bank (now JP Morgan Chase), and was president and founder of Queen City Beer, Ltd., a microbrewery.
Dan is a permanently Certified Cash Manager. He earned a MBA in Finance from New York University’s Stern School, and a BS in Industrial Engineering from Columbia University."