"Amanda is the founder of Searching for Profit, a search marketing strategy consultancy. Prior to founding Searching for Profit, Amanda was Director of Research for a leading search engine optimization firm, Assistant Professor of Business at a Midwestern college and held leadership positions in marketing strategy, public relations and healthcare publishing. Amanda’s creativity and expertise enabled her to develop patented language-based analytic tools and methodologies to support search engine marketing campaigns. As an internationally recognized speaker she has led sessions on search marketing, web strategy, affiliate marketing and social media at Search Engine Strategies, Webmaster World, AdTech, DMA, and AIM’s Net.Marketing conferences. She serves on DMA’s Search Engine Marketing Council and is a past co-chair. She is the co-chair of the Web Analytics Association’s research committee and has served on the search and research committees of IAB."