Arthur Hughes is VP, Solutions Architect at KnowledgeBase Marketing. Arthur has designed and maintained marketing databases for Fortune 500 companies and others for over eighteen years. His database experience includes telecom, insurance, financial, pharmaceuticals, and non-profits. Hughes recently wrote a new book from RACOM Communications: Advanced Telecom Marketing Strategies -- Keeping customers despite massive churn. He’s authored six marketing books from MCGraw-Hill including Strategic Database Marketing 3rd. Ed. He specializes in cable and telecom marketing.